AMBER EASBY & HENRY OLIVER The Art Of The Band T-Shirt (Pocket Books)
As a vehicle for leveraging the profit potential of a groaning,
overstuffed wardrobe, for Amber Easby (a merchandiser for at least two of Jack
White's bands) and Henry Oliver (member and graphic designer of the band Die!
Die! Die!) taking photographs of and annotating its contents must surely have
been a preferable option compared to, say, selling them on eBay. Unfortunately,
with its stocking-filler size and necessarily subjective approach, "The Art Of
The Band T-Shirt" falls some way short of being the kind of penetrating,
one-stop study the band merchandising industry deserves.
There's a few pages of light introductory text covering the birth of the garment
itself and how it was adapted to the needs of the music industry, and each
individual shirt selected is granted somewhere between a sentence and a
paragraph of analysis. But the contents seem tilted lopsidedly towards the
authors' interests - chiefly cooler-than-thou American indie bands - meaning
there are five Sonic Youth tees covered here and not a single Frankie Goes To
Hollywood shirt, a band surely deserving at least a mention for dominating the
merchandising industry so completely, if briefly, during their fifteen minutes
of notoriety.
Perhaps I'm just biased, though. Given the percentage of my wardrobe that was
acquired at record shops and concerts, I'm somewhat disappointed that only one
t-shirt I've ever worn, Joy Division's "Unknown Pleasures" makes the cut.